The three body types will also be sold in an assortment of skin tones, eye colors and hairstyles.
The move is about more than just making Barbie look different. But some industry experts and academics have long doubted that cosmetic changes — whether racial or ethnic or body shapes — can revive the popularity of the year-old Barbie, whose sales have been declining ror double-digits in recent years.
Executives like Mr.
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Still, third-quarter sales in — the most recent figures available — showed that Barbie sales declined 14 percent from the same period a year earlier. When Handler introduced Barbie named after her daughter Barbara in at the New York Toy Fair, perite male competitors laughed her out of the room: Barbie had careers at a time when women were restricted to being just Looking for a petite toy girl.
Ironically, our critics are the very people who should embrace us. A handful of studies, however, suggest that Barbie does have at least some influence on what girls see as the ideal body.
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The most compelling, a study published in the journal Developmental Psychology, found that girls exposed to Barbie at a young age expressed greater concern with being thin, compared with those exposed to other dolls. But it was only when moms started voting with Lookinv dollars that Mattel had to reassess these criticisms.
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Dickson was brought in in to expand Horny Girls in Decatur Arkansas Barbie brand from dolls to apparel, TV shows and gaming. Looking for a petite toy girl also has her own show that streams on Netflix. And Mattel as a whole prospered.
The company was producing the Disney Princess dolls through a licensing deal, and to combat the Bratz problem, it created its own line of cutting-edge dolls, Monster High.
At a Los Angeles Target, I locate Barbie in the toy aisle, beaming down at me from her dream house pink convertible sold separately.
On the next shelf over sits Elsa in a box that invites you to press a button to hear her sing. I press.
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Part 3 With all that in mind, Kim Culmone, head of design, posed a challenge to her team: If you could design Barbie today, how would you make her a reflection of the times? Mattel refuses to discuss the actual proportions of the new dolls or how it came to decide on them.
During one meeting, designers, perite and researchers fixated on the shoe problem. Design your own mini robot with an assortment of armour and weapons, place it in the arena and then grab the mini remote control foy do battle with your opponent. Batteries included, this is a fun, creative game, which can get a bit aggressive. Older kids can experiment even further by downloading more games for Looking for a petite toy girl to play on the app.
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After dominating the doll aisle for decades, Barbie sales plunged in recent years as girls gravitated firl Disney princesses and dolls with more sass and personality. Launched inshe was one of the first mass-produced and affordable adult dolls. She reflected the confidence that women had gained by working in America's factories and farms while men fought overseas.
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Mattel introduced a slew of fashions and accessories for Barbie, targeting various age groups with different styles. Her glamour overpowered rivals until Bratz arrived inanalysts said. Girls flocked to the pouty-lipped ethnically ambiguous dolls from MGA Entertainment, which snatched market share from Barbie.